The 1954 CIA Coup in Guatemala :: CIA Guatemalan Government Economy Essays

The 1954 CIA Coup in Guatemala The 1954 coup that deposed the democratically elected government of Guatemala has long been acknowledged to have been the result of CIA covert action. Recently declassified documents have shown a new, and more sinister light, on the CIA's involvement in an action that gave birth to some of the most brutally dictatorial regimes in modern history. No one at this point will dispute the original involvement, but there are still those who maintain that this is all water over the dam of history and that the US has not had direct responsibility for the actions of a Guatemalan government since the 1954 coup. (Evans-Pritchard) I intend to outline the background of the political circumstances that lead to the coup. This will include Guatemala, the US and the world scene at the time, when anti-communism contended with communism as state ideologies. I will contend that the coup was all but inevitable in the prevailing political climate of 1954. But that still doesn't make it right. We have been finding out for nearly half a century how wrong it was. Opinions have always varied with the positions of their adherents, but I believe there is one thing that can no longer be disputed: the CIA catalyzed a turn for the worse, even to the inhuman, for many Latin American governments by its actions in managing the Guatemalan coup. They provided the essential weapon for the modern national security state, the knowledge of how to organize an efficient apparatus of state repression and terror. ‘The wink and the nod’ that was all somehow acceptable to your primary sponsor caused many a dictator to adopt these methods to take and maintain power. Only recently have internal CIA documents become available, allowing researchers to begin to look inside the CIA itself. Partial as these releases are, they supply valuable insight into the machinations of this secretive organization. These documents outline the beginning of the Terror; let's hope we are seeing the end of it. The early 1950s was a time of tension and uncertainty in the world. The Cold War replaced ‘hot’ war. Humankind had gone from the terror of actual war to the terror of the potential of nuclear war. The situation was aggravated by the ongoing conflict in Korea which pitted the forces of the ‘Free World’ against the specter of international Communism. Anticommunist hysteria gripped the US political scene, mirroring many of the excesses of the Stalinist enemy that it was in struggle with in the international arena.

Sony’s Environment Analysis

Executive Summary Sony Corp. acquired Ericsson’s shares in their 50-50 joint venture Sony Ericsson early this year and rebranded it into Sony Mobile, a wholly own subsidiary of Sony Corp. The aim of this audit is to analysis current situation of Sony Mobile and suggests how Sony Mobile could compete in such competitive market It started with analysis about the mobile phone market. It then gave an overview about Sony Mobile and STP analysis. This audit used Porter 5 Forces to analyse the current situation of Sony Mobile.PEST and SWOT analysis were used to determine the external macro and micro environment and Sony Mobile’s internal strength and weakness. It also analysed Sony Mobile’s main competitors in the industry and used the marketing mix to analyse its marketing strategy. Finally, the audit gave evaluation of the current situation and gave recommendations. Industry Background Market Size: The global mobile phone industry consists of all analog and digital ha ndsets used for mobile telephony (Marketline, 2009). Mobile phone industry is a very fast growing and competitive industry with many big players like Nokia, Samsung, LG, HTC, RIM, Apple, etc.According to International Telecommunication Union (2011), total number of mobile subscriber worldwide has reached 5,981 millions. The breakdown of subscription by regions extracted from ITU is as follow: Source: ITU Gartner, the world's leading information technology research and advisory company, in its report in 2012 reported that total number of mobile phone shipped in 2011 is 1,775 million units. Total sales of smartphone in 2011 have reached 491. 4 millions, around 27. 7% of total mobile phone sales. (IDC, 2011) Market Growth In 2012, mobile phone industry operating profits rose more than 44% annually (Strategy Analytics, 2012).This is a very impressive growth for any industry thanks to the creation and expansion of 3G and 4G net-works. That led to the demand for 3G and 4G mobile handset g lobally. Total number of mobile phones rose by 11. 1% (Gartner, 2012) and total number of smartphone rose by 61. 3%. (IDC, 2012) Market Trend In 2007, the first iPhone was introduced to the market and it changed the game. Apple created a new trend to the mobile phone industry, the trend of smartphone. Since then to now, Apple has sold more than 200 million iPhones, customers started to pick up smartphone instead of feature phone and producer started to follow the trend.Samsung came up with its Galaxy series, Nokia with its N series, etc. Currently, iPhone and Galaxy from Apple and Samsung are the two best-selling smartphone models worldwide. The two models are being priced quite high but multi-million of them have been sold. The two tech giant, Apple and Samsung continue to lead the market and enjoy the lion's share of global revenues and profits, thanks to the weak performance of other giant such as Nokia, Motorola and LG. Below chart showed the change in market share of top 5 smar tphone vendors. Market ShareNokia’s market share is declining year by year but still, it is holding the largest pie of the cake. Taiwanese mobile producer HTC, Korean giants Samsung and LG are becoming stronger and stronger, Research in Motion has always has its certain share in the market and Apple with its Swiss army knife iPhone, is becoming a biggest threat to all competitors in the industry. The market share of the industry is as follow: In such market, competing in this industry would be difficult enough, but to be a market leader will be even more challenging. Sony Mobile, successor ofSony Ericsson which has the financial support of Sony Corp. and the technology and market share of Ericsson, has always strived to be the top player in mobile industry. Company Background – Sony History Akio Morita & Masaru Iuka founded the Tokyo Tsushin Kogyo in 1946. It was then renamed into Sony Corp. in 1958 due to the belief that a company’s name should be as short and easy to remember as possible. Its headquarters is in Japan but its presence is all over the world and in almost any industry. Howard Stringer is currently appointed as Sony Corp. chairman and CEO.In 2001, Sony joint venture with Ericsson and introduce to the mobile phone industry a new player Sony Ericsson. The milestone marking the success of this joint venture is in 2003 when Sony Ericsson launched the camera phone. It was the combination between the famous Sony cyber shot digital camera and the Ericsson mobile phone technology. However, very soon after, in 2011, due to the significant decline in sales over several years, Ericsson wanted to withdraw from the joint venture. Taking the opportunity, instead of closing down Sony Ericsson, Sony bought Ericsson shares and it became a fully own subsidiary of Sony Corp.It is now dealing with over 2500 contractors worldwide. The current workforce of Sony is around 9400 employees under the leadership of Kunimasa Suzuki, the newly-appointed CEO of Sony Mobile Communications. Sales and Finance As indicated in its 2011 fourth quarter financial statements, Sony Mobile, formerly known as Sony Ericsson report a loss of 247 million euro. It is a decline of 374% from 2010. The lost was due to the rise in competitiveness of the market. It also reflect the unfavourable macroeconomic and the effects of the flood in Thailand in November 2011.The company have shifted from selling feature phones to smartphones. Its Android-based smartphone sales in the fourth quarter increased 65% year-on-year. Sony Mobile have the total units sale during the 2011 fourth quarter is 9 million, it is a decrease of 20% from last year. The decrease in sales is the result of the shift from feature phones to smart phones. The number of feature phones was significantly dropped due to the change in strategy but the increase in smartphone sale is too little to offset the loss in sales despite the fact that the sale in Xperia smartphones to date has reached 28 million.Sales for the quarter were approximately â‚ ¬1. 3 billion, 80% of which is from Xperia smartphones. This has emphasized the company's shift in strategy from selling feature phones to selling smartphones. The gross profit margin was 24%. It is a decrease compare to 30% the same quarter last year and 27% in the previous quarter. The decrease in gross profit margin show the difficulties of Sony in sales due to the increasing in market competitiveness with the rise of many innovative, creative and strong competitors such as Nokia, Samsung, Apple.The price competition is affecting Sony gross profit margin and it also one of the reason led to the loss of Sony Mobile during this quarter. Due to the difficulties and the shift in strategies and the restructuring program mentioned above, Sony Ericsson ended the quarter with a net loss of â‚ ¬207 million. Cash flow from operating activities during the quarter was negative Euro 26 million. External borrowings were Euro 19 milli on during the quarter. Total borrowings were Euro 742 million at the end of the quarter. Total cash balances at December 31, 2011 were Euro 442 million. Business objectives:Sony Mobile is aiming to challenge the market leaders in smartphone producers. They want to integrate Sony Corp. technology into their phones in order to compete with others smartphone vendor like Apple or Samsung. They want to gain market share any try to become number one market leader. â€Å"Sony will change† as quoted by the current President and the CEO of Sony Corp. , Sony is reinventing itself to deliver a new, unique and exciting experience for its customers around the world. Sony is now moving fully towards giving an all-in-one solution through its new array of smartphones powered by android operating system.SONY STP ALALYSIS (Segmentation Targeting and Positioning): In marketing most important things are the marketing segmentation and the marketing mix. Even if you come up with a best product and if you do not use the right marketing strategies the result can be devastating. Sony is one of the electronic companies in the world but it cannot be attributed just to the technology and the innovation. Sony's marketing segmentation consists of four different lines: 1) Mobile phones 2) Sony music 3) Sony pictures (Play Station) ) Electronics (TV, camera, walkman, computer, MP3 players) Source: http://www. consumerpsychologist. com/cb_Segmentation. html Segmentation: Sony takes an effort to understand its customers as much as possible. The marketing segmentation makes the process more efficient and effective. It divides the market into small pieces and targets people who belong to the same group and feel the same desire for a product. Sony mobile aims to target the mid-end to high-end market and they offer high quality product irrespective of the cost.Sony mobile works on the design of handset to make it more stylish. Segmentation can be done in four categories: * Demographic * Geo graphic * Psychographic * Behavioural Demographic: Marketers typically consider for a broader vision of socioeconomic characteristic as demographic variables. Demographic characteristic that marketers commonly use to segment markets include age, sex, race, education, occupation and social class. Sony mobiles have different variety of handsets. For example, Sony launched mobiles of different range i. e. Sony Xperia P, Sony Xperia S, Sony Xperia U.These new generation mobiles are targeted for young and middle aged people. As these smartphone mobiles have latest features like Reality Display powered by the Mobile BRAVIA ® Engine HD, Clear Audio and xLOUD Sony audio technologies, a next generation PlayStation for gaming, HD camera, and social networking. It is targeted for business people as it is said â€Å"Your office is where you are†, this shows that it has excellent business capabilities. Geographic: Market is divided into different regions as one or more geographic region s cause customers to differ from one region to other.Sony has different marketing strategies for different regions, as in some regions of India; more people are attracted for loud and clear music while some regions are more in social networking. For such regions Sony launched mobiles like Sony Xperia sola, Xperia P. Largest market segment is China with 1,023 million mobile subscribers. India is second with 919 million and USA top the three with 331 million subscribers. Psychographic: Psychographic factors are also been used to segment markets, as it is divided into lifestyle, motives, etc.Lifestyle analysis provides a broad view of buyers, as it is categorised like hobbies, sports, entertainment, social events, shopping and many more. For business driven customer, Sony came up with smartphone Xperia S as a tool for their business. Also for entertainment and social networking consumers, Sony’s smartphones include features to enable the same. Behavioural: Behavioural is classif ied in some categories like Brand Loyalty, Price Sensitivity, and benefit expectation. Some of the consumers look out for brand loyalty as, Sony designed the new Smartphone which target for such customers.As price is another factor, for which the consumers check, Sony came out with price of range S$650-S$750 for Xperia S, Xperia P which has latest features. Targeting: Sony mobile is currently trying to target mid-end to higher-end market by rolling out lower priced handsets. Sony mobiles use the newest and greatest technology to appeal to their customers. The people who are most interested in staying up to date with the newest technology are usually men of the ages 18-30. Sony mobiles are more targeting for entertainment with communication.They are targeting for young and middle aged group, who are more interested in new features and latest technology. Young aged group consumers i. e. 18-25, are more attracted towards Smartphone’s having features like entertainment, social ne tworking, and camera. For which Sony is targeting these age groups with Xperia’s new versions. Sony mobile communication is also targeting for business group consumers by using excellent business features. Positioning Sony Mobile is currently focusing only on the higher end of mobile phone, the smart phone segment. They position their product as high class mobile phones.With their continuous innovation in technology, they are trying to lower the cost and produce entry-level smart phone models (telecomlead, 2012) but the image of a higher class mobile phone is still their main focus. Sony Mobile has an advantage that they inherited the image and brand name of Sony Corp. When people think of Sony, they think of high class, innovative, high-tech and best quality product. Sony Mobile is trying to re-assure customer that image through their products. PORTER’s 5 PORTER’s 5 forces analysis helps to study the market’s structure which would identify the companyâ⠂¬â„¢s attractiveness and long-run profitability. . Threat of new entrants Considering the amount of capital required to setup a mobile phone manufacturing company, the threat of new entrants are relatively low. Though few companies crop up once in a while, it is not feasible to challenge big players such as Sony. 2. Bargaining power of suppliers Sony currently has got very limited number suppliers when it comes to their chips. Since android supports only specific number of chips, Sony needs to make sure that they maintain a good working relation with such companies. Qualcomm, NVidia and ARM are such company who provides required chipsets to Sony.But in terms of other parts for their mobile, they are flexible and for few parts such as camera, they have got their own manufacturing units. 3. Bargaining power of Buyers Like in majority of the companies, bargaining power of the buyers are the prime criteria to which the companies aim to cater. All the major companies are trying to endle ssly to the catch up with the customer’s demand through offering unique features. Each Customer perceive value in a different way, thus it is very important to keep up with the customer’s expectation. 4. Threat of Substitute Products/ServicesDue to high competition in the market currently, there are high numbers of choices a customer can make while selecting their mobile. Also there is no switching cost involved except for the cost of the mobile phone. Unless 5. Intensity of Rivalry among Competitors Competition is extremely fierce between the existing mobile phone manufacturers. Competitors such as Samsung, Nokia, HTC and LG are continuously coming out with new features in a regular interval. The competitors make sure their products stand out through actively promoting them even before the launch. PEST Analysis:This is a framework where the management/strategy consultants use to get an overview of the external Macro-environment in which the organization operates. PEST factors play an important role in the value creation opportunities of a strategy. These factors are usually being considered as either threats or opportunities. Political Factors: Political factors for Sony can be changed at any time. The Government holds the power to change any policies and regulations which may affect Sony at the time. Also the recession may become reduced, therefore resulting in better trades for Sony. Government decisions an affect the organization up to high extent. Even this would affect Sony’s competitors. The laws which can affect Sony Corporation would consist of new international policies. Internationally the Government may change or increase trading restrictions which would definitely change the way Sony works, because it needs to trade. Government also has the power to change minimum wage, tax, VAT etc. These are also the factors which lead Sony to rank low compared to other competitors. Sony Mobiles are present in many countries worldwide; the p olitical pressure in each of them would affect them one way or the other.Economical Factors: The economic growth has shrunk which means that the growth of the economy is negative. Economically, due to this many changes occur such as the interest and exchanges rates. Due to the recession being deducted in the near future exchange rates may also decrease, however steadily. Sony must be aware of any trading restrictions the Government has made. Since Sony is an international company the exchange rates is different to whichever country they trade with. If the exchange rates in different countries have changed, Sony works out what prices are their products being sold at and whether it would be worth it.Sony Mobile formulates new strategies with respect to segmentation and to check on with the new price of products being launched in different markets due to the changes in these exchange rates. Also low growth in the National income of most of the countries has been resulted in low demand of the firm’s products. Because of these increasing costs and problems Sony Mobile company had to reduce the size of its organisation as it was in the year 2010, the global economic climate has a negative effect on Sony mobiles and as a direct result of this it was necessary to rebuilt and reduce the size of the organisation around the world.Social Factors: Socially, Sony Corporation would be predicted to do well. The company has already gained a lot of reputation because of the quality products and services they provide. Technology has been improved by a mass majority. Sony may even have new competitors which may impact on them. Sony must ensure that they stay ahead of technology. They must be able to create revolutionary equipment for people because that what their company would rely on to stay alive. Companies such as Microsoft and Apple would also do the same. People have trends which Sony must learn so that they may create products which can relate towards them.For examp le, many young adults tend to listen to music; therefore Sony would create products which may allow people to listen to music anywhere at any time. People will have different tastes of style, trends, activities etc. Sony must also improve their work of ideas so that they can still please their customers and that they have adapted with the ageing of the company. Technological Factors: Having new technology Sony creates and innovates products for e. g. Sony’s 12MP camera in Xperia S and their Bravia engine based HD display. This is all possible due to the technological advances.With the latest technology it is possible for Sony mobiles to reduce costs, improve quality, and lead to innovation and new developments. These products benefit the company as well as its customers. Sony mobile works around the latest technology. In order to lead with their competitors they have to stay updated every time and regularly research and develop. It depends on technology so that it may provide efficient productivity of work internationally. Sony uses upgraded and new technology to increase its productivity level and to stay ahead of its competitors.Sony uses new technology to conduct its research and development which would help the business create new products using customer information and also by conducting market research. SWOT Favourable Sony’s presence around world is given the fact that it is one of those strongest established Japanese brand. It is present in almost all the countries around the world. Sony, established in 1946 one of those world renowned companies known for their innovation and quality of products till date. They have a very strong brand name and have a magnitude of products under their brand.They are the leaders when it comes to their display unit in the mobiles as well as the camera. Apple’s Iphone 4S and Samsung’s Galaxy SIII buy their camera unit from Sony. Unfavourable Unfortunately with the lack of innovation and not kee ping up with the competition, Sony is no more a leader or even in the top 5 of the mobile phone manufacturers in the world. With more people moving towards the smart phone segment, Sony has lost out to its competitors such as Samsung, Apple, HTC, etc. Sony’s adaptation to the latest mobile technology is also at its slowest.While its competitors are moving towards the next generation technology Sony is very slow with even announcing its next generation product roadmaps. Sony currently is lacking in innovation unlike till few years back. Despite having a previous generation technology their product pricing is a tad bit higher than its competitors. Opportunities Sony has got an opportunity to tap into the lower segment market with their high quality product offering. Currently all the mobile manufacturers are very focused in their higher end and higher mid value segment market.Sony who is already a marketing leader in portable gaming service can integrate such technology into th eir mobiles and offer a unique product which will set the apart from their competitors. While all of their products currently using Google’s Android OS, they should provide faster software updates to their products. These days the operating system used also one of the decisive factors while buying a mobile. Threat Currently Samsung, Nokia and HTC are aggressively releasing their new generation smartphones and promoting the same.While other manufacturers such as LG, Motorola and Research in motion are coming out with newer product of next generation smart phone in order to stay competitive. Sony’s market share is decreasing slowly and their advertisement campaign hardly has any reach to its target segment. Competitor Analysis For the completive analysis, we’ll look at the major mobile phone manufacturers in the market. We’ll look at their strength and weaknesses, strategy and objectives. Samsung Korean Giant Samsung is one of the leading mobile manufacture rs in the world.Currently Samsung is the world’s largest smart phone maker with the sales of 45 million smartphones in the first quarter of 2012. Samsung’s strong hold is with its mid segment to the high end segment products, comprising majorly of the smartphone sporting the Google’s Android OS. Samsung is aggressively competing with Apple in the top end segment of the smart phone. Samsung’s Galaxy S line is their flagship models and are one of the highest selling products in the smartphone industry. For the first quarter of 2012, Samsung holds a market share of 23. 5% and 29. 1% of global mobile phone market and global smart phone market respectively.Nokia Nokia is one of the direct competitors of Sony from the early days. Despite its declining market share, Nokia is still the largest mobile phone maker in the world. With its strong low segment models and the recent tie up with Microsoft for their Windows Mobile OS. Nokia is aggressively trying to get so me of shares in the smartphone market. They have already strategically placed their products in the mid segment and high end segment market, ranging from Lumia 610 to the Lumia 900. HTC HTC is next big competitor to Sony. HTC trademark comes from their very quick releases of the new generation products.HTC was the first to come out the initial batch of touch screen smartphones and also the first to come out with the mobile under Android platform. HTC’s current flagship product lines are their â€Å"One† Series and are aggressively promoting it all over the world. Their strategy is to release their product ahead of the competitors and gain a good amount of market share. HTC is project itself as a very good multimedia mobile and have acquired Beats Electronic. HTC also acquired majority of the stake in â€Å"VIA Technology†, one of the major chipset makers on July 6, 2011. MotorolaThe Patent powerhouse Motorola is also on decline with respect to its market share. Motorola lacks the consistency when it comes to their market share. The threat to Sony comes from the fact that Google has acquired â€Å"Motorola Mobility† and that in the near future it’ll revamped to compete with the bigger players including Apple. Currently Motorola is doing a fair amount of sales with its â€Å"Droid RAZR† product and has got couple of more release lined up for the next generation mobiles. Apple Competitor Analysis would not complete without analysing Apple. Apple’s dominance in the market with its IPhone is unbeaten.With their aggressive marketing and innovative design, they are in the lead along with Samsung. Apple currently sports a big fan following for their products and holds a very high market share in the smartphone and tablet segment. Despite having only very less number of products in their portfolio, Apple manages post a huge profit when compared to others. In the first quarter of 2012, Apple holds a market share of 24. 2% in the smart phone segment, an 88. 7% increase from the first quarter of 2011. This scenario is bound to continue for the upcoming years. Other Players:Research In Motion (RIM), LG, ZTE are other big competitors to Sony. ZTE and LG are holding a market share of 4. 8% and 3. 4% respectively in the global mobile phone market. Whereas, Research in Motion’s market share in the smart phone is down to 6. 7% and are planning on targeting the mass market instead of restricting themselves to the business class users. Thus from the above analysis, it is evident that Sony is facing with a high amount competition and is in a very tough spot. Marketing Mix Marketing Mix is a different kind of choices organizations makes in the process of introducing a product or service to the market.The 4Ps is one of the methods used to analyse the market mix. 5. 1 Product In the Fiscal year 2011, Sony began to shift the focus of its mobile phone business exclusively to smartphones. So currently Sony Mo bile Corporation has got a very low number of products under its wing. It has got only two product lines namely â€Å"BRAVIA† and â€Å"XPERIA† range of mobile phones. The â€Å"BRAVIA† branded line of phones are exclusive to their Japanese market and there are about five models under it. For rest of the world the â€Å"XPERIA† ranges of mobile phones are being sold.First introduced back in 2008, Sony after revamping their product line retained only this series which sports the Google’s Android OS. Sony currently has got about six models under the â€Å"XPERIA† series. Sony’s flagship model â€Å"Xperia S† comes with one of the best camera in the market with its 12 Mega Pixel Sensor. With their â€Å"Xperia† product line up, Sony is trying to offer an all-round functionality offering. It is also coming up with 7 new models which will target the various segment users. Sony also has got two Tablet models namely â€Å"Sony Tablet P† and â€Å"Sony Tablet S†. Currently all of Sony’s models are featuring android and are touchscreen.Sony also has got range of Accessories to support the functionality of their mobile phones such as headset, wrist strap and customized chargers. 5. 2 Price Pricing is one of the key areas to be successful in the market and is one of the frequently investigated marketing strategies as related with quality. The perception of Sony’s superior quality is still preserved with their current models and it comes at a higher cost of production. This makes their models costing higher than its competitor with the similar product. Currently Sony’s cheapest model comes at the cost of about SG$400 and their flagship model â€Å"XPERIA S† costing about SG$700. . 3 Place Sony currently retails its mobile phone through four primary channels – traditional multi-brand shops, retail chains, local stores and also through their exclusive branded stor es. Sony also sells their product online through their own web store and also through online e-commerce websites such as newegg (US), amazon (US), flipkart (India) and other country specific e-commerce portals. Sony also sells its product with tie up the national operators of the respective country. Sony mobile takes the inherent advantages of the Sony brand and strengthens the marketing field and publicity.Build an outstanding Sony branded shop in shop and point of sale and re-establish the brand image of Sony mobile market and marketing in a wide range. And realize the integration of other businesses with the Sony Group. It means selling the smart phones in Sony home appliances and other Sony line of business sales channels online shop. In order to achieve the effective integration – Sony mobile channels the resources to the Sony Group. 5. 4 Promotion Sony Mobile currently trying to establish its â€Å"Sony† brand name after the name change from â€Å"Sony Ericssonà ¢â‚¬ .Currently Sony is trying hard to be a follower and it is currently promoting its Xperia smartphone through various communications medium such as Television advertisement, press, Internet and social websites, and road shows. Sony is also actively sponsoring various public events and also through. They are also aggressively promoting their models through the network operators by providing the mobiles at a subsidized rate upon contract. Evaluation & Recommendation From the marketing audit, it is quite evident that Sony is currently facing lots of challenges, while trying to establish its revamped image with their smartphones.They have put in strategies to gain more market shares and introducing new smartphones to keep up with the recent market development. With its strong foundation, Sony can improve their positioning in the market with strategically placed steps. Sony need to focus on delivering products that would cater to wide segment of customers. They should make sure that they come out with latest technology products on par with its competitors. Sony should bring back their innovative culture they once had and focus on becoming the market leader.They should leverage on their strong foundation with the multitude technological products under them. Sony currently does not have any low cost solution; this is a very big shift from their previous strategy wherein they had products targeting all range of customers. It is recommended they try to focus on providing low cost solution and fill in the void. Currently all the major companies are focusing their resource to compete in the mid-range to high end mobile products, leaving enough opportunity in the lower end segment of the mobile market.With the right price to feature ratio in this segment, Sony can gain a very good market share that will enable to them to recapture their past position in the near future, especially in the developing countries like India where such low price solution will attract a huge number of customers. Though Sony has got an extensive distribution network, they can provide a direct to customer model through their website which can enable them to engage the customers directly without a need of the resellers; they are already doing such model through their direct stores.With more users opting to purchase their products through the e-commerce websites, such a solution will add some good value to the company. Sony should make sure their products are marketed properly such a way they highlight the target feature for the respective target group. Thus with right products and marketing strategy, Sony Mobile Corporation can make sure that they reach their objectivity of gaining more market share. LIST OF REFERENCE Fourth quarter mobile phone industry overview | asymco. 2012. Fourth quarter mobile phone industry overview | asymco. [ONLINE] Available at: http://www. asymco. om/2011/01/31/fourth-quarter-mobile-phone-industry-overview/. Global mobile statistics 2012 Part A: Mobile subscribers; handset market share; mobile operators | mobiThinking. 2012. Global mobile statistics 2012 Part A: Mobile subscribers; handset market share; mobile operators | mobiThinking. [ONLINE] Available at: http://mobithinking. com/mobile-marketing-tools/latest-mobile-stats/a#subscribers. Gartner Says Worldwide Smartphone Sales Soared in Fourth Quarter of 2011 With 47 Percent Growth. 2012. Gartner Says Worldwide Smartphone Sales Soared in Fourth Quarter of 2011 With 47 Percent Growth. [ONLINE] Available at: http://www. artner. com/it/page. jsp? id=1924314. Key Global Telecom Indicators for the World Telecommunication Service Sector. 2012. Key Global Telecom Indicators for the World Telecommunication Service Sector. [ONLINE] Available at: http://www. itu. int/ITU-D/ict/statistics/at_glance/KeyTelecom. html. Worldwide Smartphone Market Continues to Soar, Carrying Samsung Into the Top Position in Total Mobile Phone and Smartphone Shipments, According to IDC – prUS23 455612. 2012. Worldwide Smartphone Market Continues to Soar, Carrying Samsung Into the Top Position in Total Mobile Phone and Smartphone Shipments, According to IDC – prUS23455612. ONLINE] Available at: http://www. idc. com/getdoc. jsp? containerId=prUS23455612. Global Mobile-Phone Sales and Market Share: Summary – Bloomberg. 2012. Global Mobile-Phone Sales and Market Share: Summary – Bloomberg. [ONLINE] Available at: http://www. bloomberg. com/news/2011-11-15/global-mobile-phone-sales-and-market-share-summary-table-. html. Mobile Phone Industry Profits Surge 44% in Q1 2012 . 2012. Mobile Phone Industry Profits Surge 44% in Q1 2012 . [ONLINE] Available at: http://blogs. strategyanalytics. com/WDS/post/2012/05/30/Mobile-Phone-Industry-

Fossil Fuels And Its Effects On The Environment - 2338 Words

Fossil fuels are finite resources that come from the earth, including sources such as petroleum, natural gas, and coal. All are used to generate electricity and power advanced industrial nations, but there is a lurking danger just under the skin of fossil fuel usage. In our homeland, the United States of America, it is obvious that all of us, in one form or another, use fossil fuels. Almost all of our kids, and their kids as well, will grow up in America and, like the current generation, use fossil fuels, unless we put an end to it now. Evidently, people care about the future of the planet. If this is so, then why should we rely on harmful fossil fuels that damage the environment? Not only is the usage of fossil fuels damaging to the environment, but they stand as an inconvenient fuel source as well. In specific, coal is commonly used for energy generation, but is the worst of all the fossil fuels. The alternatives to coal are plentiful, ranging from solar power, to wind power, and e ven to tidal power. These alternatives are known as renewable resources. Carbon trading and a coal tax would be highly effective in terms of reducing the impact that factories place on the globe. If motivated people of advanced nations converge and take action by focusing our resources on developing technology and materials that harness the energy readily available, a solution is already within our grasp for the encroaching danger imposed by coal usage. 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The Tragic Hero Of Othello By William Shakespeare

A tragic hero is a positive character that has his or her own flaw which eventually leads to his or her death. Death can be caused by actions at the hands of other individuals, or the protagonist himself. An example of a tragic hero is Odysseus and Othello. In the Odyssey, Odysseus’ tragic flaw is his hubris. His unwavering confidence and pride is the reason why the gods punish Odysseus and as a result he does not return home for ten years. Othello s tragic flaw is his jealousy. Throughout the story Iago begins to help influence Othello’s envy to where he takes his wife s life as well as his own. His enviousness is due to his trust in â€Å"honest Iago† who plants the seed of jealousy to which it cultivated until Othello could not be prevented. In Othello, Othello is the tragic hero and has his own flaw which leads to Othello’s demise. Othello’s tragic flaw lies beneath his personality and does not show unless influenced. At this time, Othello is more concerned with the battle against the Turks; therefore Iago does not get the chance to talk to Othello alone. When given the opportunity, Iago looks for ways to help convince Othello of Desdemona and Cassio’s love with one another. Othello has not taken notice of his jealousy as he has not been put into the predicament of being jealous, and he has no reason to be jealous. Amongst his peers, Othello is respected for his work in the army, and Othello is solely focused on his work as a general and is not concernedShow MoreRelatedTragic Hero in Othello by William Shakespeare1306 Words   |  6 Pagesplaywright, William Shakespeare, and see if he has tendencies to certain styles or genres. Shakespeare wrote about thirty-seven plays during his lifetime. Amanda Mabillard explained, â€Å"However, no one can know for certain because of the inexact documen tation at the time the plays were first being organized and published† (para. 1). This meant that many of his plays might had been lost or forgotten. Of the thirty-seven plays he wrote ten tragedies, seventeen comedies, and ten histories. William followedRead MoreWilliam Shakespeare s Othello As A Tragic Hero1323 Words   |  6 PagesIn literature tragic heroes can be defined as a character that makes a flawed judgment that inevitably leads to their own demise. William Shakespeare’s Othello the Moore of Venice is a play about a heroic individual that goes through a tragic event based on his decisions throughout the play. Many of the characters that Shakespeare presents in his plays reveal attitudes and value that is reflective of both the Elizabethan society in sixteenth century England and William Shakespeare; these values areRead MoreWilliam Shakespeare s Othello As A Tragic Hero1322 Words   |  6 PagesA hero usually a man, who is admired or idealized for courage, outstanding achievements, or noble qualities (Dictionary.com). In life, heroes will arise whenever they are needed. It may be a tall man that wears a cape and has super powers. As a matter of fact it may be the everyday heroes that are seen giving a homeless man a coffee or helping an old lady cross the street. It may be the heroes that are see in movies and graphic novels, rescuing the princess from her tower or leading their countryRead MoreEssay on The Tragic Hero in William Shakespeare ´s Othello617 Words   |  3 PagesTragic heroes tend to have very pre-determined paths; usually making the most virtuous of characters destined to suffer. The hamartia or ‘tragic flaw’ is the typical reason the hero falls. Shakespeare was noted to be one of the best writers of tragedies, one of his most prominent to be Othello. In Othello, we find a number of tragic flaws two including pride and ambition. In William Shakespeare’s play, Othello, pride and ambition are used to identify the outcomes for the main characters in the playRead MoreEssay The Tragedy of Othello1292 Words   |  6 PagesWilliam Shakespeare masterfully crafted Othello, the Moor of Venice as an Aristotelian tragedy play. The main protagonist of the play, Othello, is the perfect example of a tragic hero. Shakespeare was influenced by Aristotle’s concept of a tragic hero and used Aristotle’s principles to create Othello. William Shakespeare attempted to create an Aristotelian tragedy play with a tragic hero and succeeded in Othello, the Moor of Venice by weaving in pity and fear into each line and action. The powerRead MoreTragic Hero in Othelo by William Shakespeare996 Words   |  4 PagesConventions of Othello Shakespeare has been a part of the American Society for many years. Compared to other Authors, he has a different style of writing but within his own writings, they are all very much alike. He has written many plays including Othello and Romeo and Juliet. Shakespeare was a man who wrote plays that followed the same literary conventions. These conventions included tragic hero, fallacy, irony, and also suspense. A tragic hero is a male figure who is high in society and one whoRead More Othello, The Moor of Venice Essay examples1319 Words   |  6 PagesOthello, the Moor of Venice is one of the major tragedies written by William Shakespeare that follows the main character, Othello through his trials and tribulations. Othello, the Moor of Venice is similar to William Shakespeare’s other tragedies and follows a set of specific rules of drama. The requirements include, following the definition of a tragedy, definition of tragic hero, containing a reversal of fortune, and a descent from happiness. William Shakespeare fulfills Aristotle’s requirementsRead MoreThe Tale of Two Limit Exceeding Men Who Fell Short of Personal Goals1000 Words   |  4 Pagesbeginning of the hero cycle, reverent tone is used many times, however, as the character progresses through the book, they begin to show their flaw, which, many times is revealed by the changing tones the author uses. In the conclusi on of the story, they accept defeat with honor after discovering their flaw. Changing tones used by both Chinua Achebe in his book, Things Fall Apart, and William Shakespeare in his playwright, Othello, progress the tragic hero cycle of Okonkwo and Othello. In the beginningRead MoreOthello: The Tragedy of an Aristotelian Tragic Hero Essay1531 Words   |  7 PagesShakespeares play, â€Å"Othello, the Moor of Venice,† is a powerful example of a tragedy and it’s main character, Othello, is an excellent illustration of what Aristotle constitutes as a tragic hero. The play imitates life through basic human emotions such as jealousy and rage. In addition, Othello is far from being a perfect character - another quality that meets Aristotles requirements. Othello also matches Aristotles ideas of tragic hero because our Othello realizes the error of his ways, causingRead MoreThe Tragic Hero Of Shakespeare s Othello1613 Words   |  7 Pagesfocus on a tragic hero who possesses a flaw which ultimately leads to their downfall. In fact, Aristotle prescribes the three most important points to any tragedy to be hamartia, a tragic flaw in the tragic hero’s character that brings about his downfall, catharsis, a purgation of the a udience’s emotions and anagnorisis, the character’s revelation of some fact not previously realized. In William Shakespeare’s play, Othello, Othello is an excellent example of an Aristotelian tragic hero. He was a character

How Successful Was The Lesson - 1196 Words

In general, how successful was the lesson? Did the students learn what you intended for them to learn? How do you know? In general, I feel that this lesson was generally successful. The students, for the most part were engaged and thinking about the North East region. During the previous lesson, we discussed that the regions were divided by climate, culture, geography and economy and the students were able to apply those concepts to the lesson. Because they are familiar with this region, because it is our home region, they were able to compare and analyze aspects of this region to the other regions. They determined the climate, culture, economy and geography of this region by activating prior knowledge and sharing what they knew about the†¦show more content†¦At the beginning of the lesson, I felt that the classroom procedures were a little hectic. After lunch, it takes the class a few minutes to settle down. The students use the restroom and get a drink and then they have about 10 minutes of silent reading to settle down. Once the packets were handed out and the students had a crayon and pen cil ready to go, the class felt a lot more settled. For the most part, the students were behaved and engaged in the lesson. Most of the students were actively participating in the lesson and discussing the North East region. A few students, at times, were calling out and a little chatty. I have a very nice class but, at times, they can be very talkative. In addition, there were a few students that were either, not sitting properly or were distracted and in need of redirection. At the end of the lesson, I reminded the students that I was looking for students that were waiting nice and quietly to come up to the board to drag and group the states. The engagement and participation by the class lead the students to successful learn about the North East region. I felt that once the class was settled, the students were thinking about the region and willing to share their ideas. 4. Did you depart from your plan? If so, how, and why? During the lesson, I did depart from my plan. Initially, I planned on having the students think of ways to remember what the states look like. For example, the students could remember,Show MoreRelatedDescribe The Math Concept Taught1248 Words   |  5 Pagesconcept taught. The math concept that this lesson taught the students was geometry. The lesson featured a variety of shapes, including both 2D and 3D. For the majority of the students, the lesson even introduced right angles. b. What teaching strategies does the teacher use and how do those strategies change as they progress through the lesson? During this lesson, the teacher used a variety of strategies. 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I believe every student can become a great person with the right motivation and support by parents, friends and a teacher. Teaching is inspiring students and learning is obtaining knowledge. The definition of teaching, to me, is to inspire students and be a positive role model. My personal definition of learning is obtaining knowledgeRead MoreThe Following Seven Key Lessons Are To Help Any Beginner1618 Words   |  7 PagesThe following seven key lessons are to help any beginner entrepreneur strive for success with a little more ease than as if they were to tackle it without any guidance. This book will focus on seven key lessons to becoming a successful entrepreneur as well as examples of entrepreneurs that have become successful either following these methods or creating their own pathway through the battle of entrepreneurship. 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But as the scene pass by I became interested in watching because the first few scenes were funny. Then the movie caught my attention and I started to focus on watching. The movie â€Å"3 idiots† has many lessons in it about hope, friendship, studies, family, and the goodness of life. It has a great message to the audience. The movie tells the viewers to think positive always, its famous dialogue is ‘all is well’. It means that one should not fear their problemsRead MoreSample Resume : Administering The Pre Test And Post Test1616 Words   |  7 Pages Assessment for IPPRs Sherry Vaughn Educ 530 Liberty University July 5, 2016 Describe your experience in administering the pre-test and post-test to the student(s) during both IPPR lessons. My experiences with administering the pre-test and post-test were very different in each Lesson. During pre-test one, I had assumed that all of the students could pass a simple fractions quiz, but I assumed incorrectly. 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Benefits of Going Holidays Free Essays

What is the psychological benefit of going on holiday? For most of us life involves the constant routine of work, whether at home with the family or within a business. Household duties, shopping, cooking, and looking after our families, watching television and whatever other hobbies or activities we engage in keep our minds active and occupied day in day out. If we interpret our situation to be stressful, forced, without choice or robotic then the constant engagement in life can wear us down and leave us feeling less than enthusiastic. We will write a custom essay sample on Benefits of Going Holidays or any similar topic only for you Order Now If we feel unhappy about our situation and yet do not see a way to change it to what we would rather have, life can become a chore rather than exhilarating and exciting. It’s not always easy to change a job we do not enjoy or feel suitably challenging. It’s not always appropriate, financially or emotionally realistic to leave difficult relationships or stressful family situations, therefore we endure our current lifestyles, regardless. Read more in Holidays  « Four Leaf Clover Brings Luck? Guest Country and Republic Day  » How can we get away from an unchanging routine? In the same way you would take a break from over-involvement in a demanding task to clear your mind and gain new perspective before returning to recreate new ideas, you can take a holiday in order to refresh your mind from the prolonged identity with sameness, stress, fatigue or monotony. Obviously our lives do not have to be troubled or stressful to appreciate a holiday but no matter what we engage in daily, there is routine of some sort, therefore a change of scenery and new exciting stimulation for our minds is advisable in order to remind ourselves there is more to life than the ongoing routine of our current situations. Some people experience a sense of freedom the moment they lock the front door to their house, and their holiday has begun. Everyday life is left behind. For others it’s being on the aeroplane, physically identifying with having left their country or even just their county behind. For others it’s a few days into their holiday when they can identify and appreciate several days off together, which they normally do not experience in working life. Whatever it is for you, when it hits home you are free to do exactly as you wish; eat when you like, relax and read a book or go for a walk, engage in water sports, soak up the scenery, admire the architecture, rekindle romance, have fun with the children – you can completely relax and give your entire mind and body a well deserved holiday. Engaging in the freedom of not having to worry about time or deadlines or even family demands is extremely beneficial to our well-being. Life without tasks can be boring and uneventful but in order to appreciate what we have and identify with our own self worth and admiration of all that we do in life – it is advisable to take time out and experience the opposite as we enjoy complete relaxation without any demands. Choose a holiday in line with your idea of relaxation, which for an individual could be anything from a camping holiday to relaxing on a cruise ship or sightseeing in Barcelona. There is no point going on holiday to do more of what you do not want to do. Our minds need a break from ongoing concentration just as much as our bodies do if they are working continuously on an arduous task. Have a change of scenery and enjoy the contrast between complete choice in the moment and the scheduled routine of home and work life. How to cite Benefits of Going Holidays, Papers

Charlotte ONeils song by Fiona Farrell Essay Example For Students

Charlotte ONeils song by Fiona Farrell Essay The main difference between these two poems is the fact that now charlotte is free to do what she pleases, she is no longer under a influence, where as the old woman is still stuck in the same routine the only hope for her is that the new person she latches onto will also give her his or her spare change. Charlotte has potential but the old woman doesnt. Charlotte ONeils Song is in first person so we understand her thoughts and feelings, we see her personal view on the situation and the world around her, we also see how this reflects her character. Her bitterness and anger really start to show when she says her masters speech, Thats the way it should be, you said. Thats the poor girls lot. Charlotte is adding her own feelings to his speech, showing how angry she is, this is highlighted by the way You said stands on its own. However An Old Woman is in third person so we dont really know what she is feeling or thinking. All her feelings are being imposed by the tourist. The only time we really understand her is when she speaks. What else can an old woman do on hills as wretched as these? I believe here the old woman is changing her tactics, she has tried being clingy but know shes going to play the sympathy card. I believe these two lines of speech show us that she is determined and always gets her way. The style of language in charlotte ONeils Song is very simplistic and easy to understand. You dined at eight And slept till late Maybe this reflects how simple her life was, she did the same thing day in day out, it could also mirror how simple her knowledge and education is. In the poem charlotte reels off a lot of statements which could mean she is sure about what she is doing. There are no questions, she is so sure about her life that she has no need to stop and question anyone, anything, or any decision. However the style of language in An old woman is very complicated and hard to understand. The cracks that begin around her eyes spread beyond her skin I believe this suggests how difficult the old womans life is, nothing is easy for her, she never knows what to expect or what the day will hold for her. I think it shows this by suggesting how the world cracks around her forming a sort of maze which reflects her life, and her purpose in life in trying to get to the end of the maze which will stop the suffering she is going through. In Charlotte ONeils Song the freedom of verses reflects the freedom of her life. There is no set verse length or rhyme structure the is showing that she cannot be contained within verses or her old job, she makes the rules and she can make her life, and the verses, go in any direction she wants. At he end of the poem there is a one line stanza, a throw away comment, again suggesting she makes the rule within her life and the poem. Unlike Charlotte ONeils song In An Old Woman all the verses are regular and have the same structure, this reflects the Old Womans life. She has been contained within the verses like she has been contained within begging, because she has no way out. She views her life in short episodes shown by the shortness of the verses. Charlotte ONeil has a lot of prospects in her new life, even though she may not be very well educated she is young and will probably get a job easily. .ud66af7ca552771372165b3612d52f9d9 , .ud66af7ca552771372165b3612d52f9d9 .postImageUrl , .ud66af7ca552771372165b3612d52f9d9 .centered-text-area { min-height: 80px; position: relative; } .ud66af7ca552771372165b3612d52f9d9 , .ud66af7ca552771372165b3612d52f9d9:hover , .ud66af7ca552771372165b3612d52f9d9:visited , .ud66af7ca552771372165b3612d52f9d9:active { border:0!important; } .ud66af7ca552771372165b3612d52f9d9 .clearfix:after { content: ""; display: table; clear: both; } .ud66af7ca552771372165b3612d52f9d9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud66af7ca552771372165b3612d52f9d9:active , .ud66af7ca552771372165b3612d52f9d9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud66af7ca552771372165b3612d52f9d9 .centered-text-area { width: 100%; position: relative ; } .ud66af7ca552771372165b3612d52f9d9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud66af7ca552771372165b3612d52f9d9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud66af7ca552771372165b3612d52f9d9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud66af7ca552771372165b3612d52f9d9:hover .ctaButton { background-color: #34495E!important; } .ud66af7ca552771372165b3612d52f9d9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud66af7ca552771372165b3612d52f9d9 .ud66af7ca552771372165b3612d52f9d9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud66af7ca552771372165b3612d52f9d9:after { content: ""; display: block; clear: both; } READ: Poetry Analysis-Childhood EssayHer status is low as she is only a servant. The poor deserve the gate However in New Zealand, which is where shes going, nobody knows who she is or what she previously did. She will be as equal as every other person. The Old Woman, however has no prospects, she will be stuck begging for the rest of the life, which isnt long. I think even though she isnt happy with her situation, she has accepted it because she had to, she had no choice. What else can an old woman do on hills as wretched as these? This quote shows that she has accepted her life; she is saying that there is nothing else for a woman of her age to do. In India the elderly are very highly respected, and when a person grows old his or her family is expect to look after them as the government doesnt help. Has the Old Woman no family? Or have they disowned her? In India the class system is very strict, you cannot move a class, if you are born into a class you cannot leave it, and you most certainly cannot marry into a higher class than the one you are in. As the Old woman is in one of the bottom classes she will most likely not be able to get a job, so she is well and truly stuck in her current situation, unless, if she has one, her family take her back in. In Charlotte ONeils Song there are no strong images as there is not much description. Instead Farrell uses antithesis between the life of the employer and the servant. You lay on a silken pillow. I lay on a attic cot This shows how different their lifes are. Farrell also uses persuasive device of list, which are usually in threes. Ive cleaned your plate And Ive cleaned your house And Ive cleaned the clothes you wore Farrell makes the pattern even clearer by using and repeating the verb cleaned. Even though this is an effective method I do not believe it is as good as descriptive words, metaphors and similes. Where as in An Old Woman there is lots of strong imagery. Clear through the bullet holes she has for eyes. I think this is the strongest description in the poem. It gives a brilliant image of the Old Womans eyes, I imagine no eyes at all and just sockets which the sky can be seen through. The bullet holes relate to war and suffering which can be linked back to begging, which is a type of suffering. These two poems are very different in everyway, the language, structure and the message they give off. An old woman gives off a strong image about suffering, and as that is still relevant today we can relate to it. But in Charlotte ONeils song there is not a clear message that is put across; you could say that it is linked to slavery as domestic service could be perceived as a very weak form of slavery. In my opinion An old woman by Arun Kolator is a much better poem as it contains much stronger images than Charlotte ONeils song.